Tempt shoppers with bakery displays that feature a variety of tempting items. Bakeries that offer high-protein foods like muffins or cookies can be especially successful.

Display these tasty treats on gondola store shelving, wood-slatted shelves, or bread racks. Personalized signage targeted at specific demographic segments can also boost sales.

High-Quality Display Cases

Whether your customers want to grab a quick bite in the morning or make a sweet treat for dessert, bakery display cases keep your best treats safe and accessible. They also increase staff-customer interactions, which can lead to more recommendations and sales.

Bakery can be refrigerated or dry depending on the type of food you are merchandising and can come in various styles, including dual service, full service, or self-service. They can also feature illuminated interiors designed to highlight products.

When choosing a display case, consider how many products you can fit in it and the size of your store. For example, a smaller cake cabinet might be enough if you only have small cakes with a short shelf life and quick turnaround time. Select a case with a forced air or gravity coil refrigeration system to ensure your baked goods stay fresh and cool. Using the right store fixtures can increase sales and create a branded customer experience.

Personalized Signage

Customers who see your branding everywhere start to recognize and trust your brand. Consistent branding is proven to increase sales. Remember this as you set up your local farmers’ market booth and display your bread and pastries with consistent signage from front to back. For example, consider this rustic retail sign with a solid engineered foam background with a printed dark wood grain. Across the background are large, thick, dimensional letters that can be printed with your store name, logo, or message. You can even change the font type to match your bakery’s decor.

Free Samples

Getting your product onto store shelves requires a significant upfront investment, especially for small businesses with razor-thin margins. But, in the long run, it can bring in more repeat customers, boost brand recognition, and give you a leg-up against competition from well-known household names. One way to get a higher return on that initial investment is by offering free samples of your products. This strategy has been proven to increase sales by up to 2,000%.

Consumers who have tried a sample of your product and liked it feel obligated to reciprocate by buying the full-sized version. This is known as the principle of reciprocity.

Food and beverage companies are natural for leveraging this psychology, but retailers of any type can implement this strategy to boost sales. For example, a beauty supply store can offer free lip balm samples when customers buy items from the category. This encourages more purchases and creates a more enticing atmosphere for customers to shop.

Easy Access

If you’re serious about baking more than just a few cookies on the weekend, you must ensure your business is set up for success. This includes having the right sales equipment, like a refrigerated or unrefrigerated display case and stylish boxes. It also means having the right cleaning and ware washing supplies, such as a 3-compartment sink, hand washing stations, disposable gloves, cleaning chemicals, sponges, and scrubbers. Getting baked goods into stores is a great way to reach a new audience and increase your profit margin. This can be done by approaching stores individually or working with a distributor who can help you get your products into multiple locations. An effective retail display communicates a brand message and makes it easy for customers to engage with your products and determine if they are right. This is called visual merchandising.